Michael Bowen
Online Marketing to Reach Today's Consumers
The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...
Subaru of America, Inc. Announces Departure of Chief Marketing Officer Dean Evans
Cherry Hill, N.J., May 2, 2014 — Subaru of America, Inc. today announced the departure of Dean Evans the company’s chief marketing officer. Evans...
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...
Three Simple Changes for Increasing Your Internet Sales Now!
Online initiated sales have been growing in our industry for some time now. In fact, here at Ciocca Hyundai in Lebanon, Pa., 60 percent of our new...
Using Online Channels to Market to Millennials
Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...
Mobile Marketing Drives More Calls to the Dealership
From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...
Google’s Latest Automotive Shopping Study & What It Means for Your Dealership
In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...
Mobile Marketing Strategy for Dummies
With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...
New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaign
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key...
Three Things to Expect from Your Digital Marketing Partner
Now more than ever, automotive dealerships are recognizing the importance of reaching and connecting with more customers online, and they’re...
Four Strategic Uses For LinkedIn
"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...