Matt Childers
Google Analytics 4 – The Change You Have to Make Happen Now
July 1, 2023 is the all-important date Google has announced it will discontinue Universal Analytics. At that time, the new Google Analytics 4 (GA4),...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...
Dealerships, do you even CPO? A Simple & Beneficial Approach
One of my favorite calls receive are from former customers or friends who know I am in the car business. They call asking me how they should buy...
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...
8 Tips to Consider Before You Drop the Price...
Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount...
How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event...
Take the Headache out of OEM Rebates
As Happy Gilmore says, “The price is wrong BOB!”. Factory rebates are one of the most aggravating aspects that inventory managers struggle with...