Articles by

Kathi Kruse

Dealer Marketing Mag 12-5-24 image

Your Brand, Your Voice: Navigating Social Media for Professional Success

Social media and personal branding go hand in hand, like peanut butter and jelly. While it’s possible to have one without the other, combining them...

Women car buying

A Marketing Guide to Attract Female Car Buyers

Women buy 54% of the cars in the United States, and influence 84% of all vehicle purchase decisions. Yet most women dread the car buying experience,...

Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART ONE)

The Manager’s Guide to Tools, Tactics, and Social Selling Success (PART 2)

In part one of this two-part series for sales managers on embracing social selling and overcoming the obstacles with a sales team, I discussed some...

Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART ONE)

Embracing Social Selling as a Sales Manager: Overcoming Challenges and Unlocking Potential (PART 1)

Hey, you know that thing your kids are always staring at? Social media? Well, what if I told you it could actually help you sell more cars? I know, I...

social-media-prompting

Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners

Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their...

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