Articles by

Karla Guleserian

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Auto Dealer Digital Strategies that Drive Engaged Shoppers Online

Back in the early 2000s, we marveled at our ability to attract consumer “eyeballs” as they migrated en masse to the web. Banner ads, pop-ups, and...

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The Big Buzz in Digital Retailing: Dealer Ultimate Milestones

Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The...

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