Articles by

Johannes Gnauck

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How Behavior Prediction Technology Benefits Dealerships

For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...

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How Personalized Marketing Tailors the Experience to the Consumer

As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...

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