Jay Harper
Is Your Marketing Consistently Failing to Deliver? Check Your Motivations
Does this scenario sound familiar? You coordinate with your marketing partner to develop a multifaceted strategy focused on delivering long-term ROI....
What Does Website Downtime Actually Cost Your Dealership?
For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social...
Did You Learn the Right Lessons From COVID19?
As lockdowns around the country ease and the economy begins its slow reopening, dealers everywhere are looking forward to a return to normalcy – or...
What Does Google’s Elimination of Third-Party Cookies Mean for Your Advertising?
With the company’s announcement in January that it plans to eliminate the third-party cookie from its browser by 2022, Google has now joined the...
Making the Most of Web Traffic During COVID-19
Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...
Want New Revenue Opportunities for Your Dealership? They’re in the Data
I can’t stress enough the importance of a clean, up-to-date marketing database. Data inaccuracy harms your efficiency and effectiveness and makes you...
Essential Things to Know About Handling Customer Reviews
It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...
Grow Your Base Through Conquest
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that...
Sales Opportunities Start… In Service?
It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider...
Declined Service Work or Targeted Marketing Opportunity?
The word “innovation” gets thrown around a lot when we talk about dealers who manage to stay ahead of the curve year after year, even as the industry...
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...