James Binkley
Why You Need a Warranty Provider to Be Your Wingman
In the popular movie Top Gun from 1986, a pilot tells one of his peers, “You can be my wingman.” The comment refers to a traditional military flight...
How the Value of a Lifetime Warranty Beats Price Every Time
Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...
Get Ahead By Putting Your Customers First
Enterprise Rent-a-Car founder Jack Taylor had a simple philosophy: “Take care of your customers and employees first, and the profits will follow.”...
Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
3 Ways to Stand Out Amidst the White Noise of Price Wars
Every week dealerships and their sales managers are faced with the no-win situation of trying to fix high turnover rates by getting into the price...
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...