Articles by

Dealer Marketing Magazine

The Dealership Pricing Myth

Perception vs. Reality: The Fixed Ops Pricing Myth

This article is part of the InteliChek Automotive Brand Partnership. It all started in 1997. While collaborating with an OEM, David Swan uncovered...

Dealer-Built Technology Dashbi

Dealer-Built Technology: DASHBI

"Necessity is the mother of invention" - Plato In order to understand what led to the birth of Dashbi, you need to understand the background of its...

Amazonification

The Amazonification of the Dealership Parts Department

This article is brought to you through the DMM Podcast Partnership with The Multi-Point Inspection Podcast sponsored by InteliChek, the industry...

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I AM MARKETING | Kirsten Von Busch

In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey...

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I AM MARKETING | Carolina Pereira

The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston...

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I AM MARKETING | Laurie Kelley

The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail...

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I AM MARKETING | Jordan Cox

The fourth episode of "I AM MARKETING" by Dealer Marketing Magazine features Jordan Cox, Head of Community at Automotive State of the Union (ASOTU)....

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I AM MARKETING | Alex Sanchez

The third episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Alex Sanchez, Marketing Director at Bean Automotive Group....

The Marketer Image One Dustin Schuler FIXED

Marketing Alignment & What I Wish the Auto Industry Knew

Written by Dustin Schuler, Marketing Manager at Bud Clary Auto Group Dustin is a data-driven marketer who is focused on results-oriented leadership....

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I AM MARKETING | Noe Longoria

The second episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Noe Longoria, Director of Content at Cavender Auto Group....

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I AM MARKETING | George Nenni

The debut episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features an engaging interview with George Nenni, a prominent figure...

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The Dealership Data Era (Episode Two)

In a world accustomed to quick fixes and fleeting insights, we're embracing the art of experimentation: conversational content. Unscripted,...

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