Articles by
Dane Saville
Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
Dealer Marketing: Embracing the Future Facebook Ecosystem of Today
The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...
A Revealing Look At Dealership Homepage Banners
The emphasis many dealers place on creating homepage banners is a glaring example of the industry’s failure to communicate changing consumer...
Dealer Marketing: Going Loco for Local Campaigns
There's a good reason that car dealers should be going mad over local campaigns: the results. Now, let's get something straight first. There are so...
3 Ways to Cut Your Dealership’s Marketing Cost Per Car Sold
NADA reported in 2017 that the average dealership spends 55.4% of its budget across digital marketing channels. This increase reflects the industry’s...