Carol Marshall
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An Excellent Customer Experience Needs the Human Element
Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long...
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Is Your Dealership Site Ready for the New Era of Car Buyers?
People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic...
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Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive
Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...
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In the Quiet, Listening Becomes Easier
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or...
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With High Regard—What Buying a Mattress Taught Me About Customer Service at the Dealership
Recently, I set out on a quest for the perfect guest room mattress set. This mattress would be used around six weeks out of the year, mostly by our...
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Dealership Management Advice: Work Smarter Not Harder in 2020
The industry is forecast to be stable in 2020. Stable may be a welcome word for many and is certainly better than the prediction of decline we all...