Boyd Warner

Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...

I love attending NADA — and NADA in New Orleans especially. I love the food, the jazz and the atmospheric feel of New Orleans. I also enjoy seeing...

Over the last three months, we’ve examined the topic of retention. First, we looked at a new way to measure and increase retention using outcomes...

Would you agree that customer retention is an important goal? Designed to retain customers — to keep them from drifting to other dealerships or the...

The typical dealership already possesses every asset necessary to sell more vehicles. Sometimes the exception is the correct attitude toward be-backs...

The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...

Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...