Ashley Karr
How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships...
Latest Research: Evolution of The Car Shopping Journey in 2020
CarGurus and GfK recently studied the digital path to purchase of over 3,000 car shoppers. We dug into that data, as well as data from a series...
Why You Shouldn’t Let Hiring & Coaching Take a Backseat To Your Business Operations
The COVID-19 pandemic has had an economic impact on almost every industry, including automotive. But adaptable car dealers have embraced their new...
5 Ways Your Dealership Benefits From Driving Difference in Your Community
In today’s age of the customer, dealers must compete on more than just price in order to win the sale. Yes, part of that is providing an exceptional...
Preparing Your Dealership for Post-Pandemic Operation
The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the — frequently...
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles — whether it’s due to an expiring lease, delayed upgrade, or repair...
“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really...
Three Digital Ways to Convert After-Hours Leads Into Sales
Your dealership hours might be 9-to-5, but your customers’ lives are 24/7. Car shopping happens everywhere — in line at the grocery store, sitting at...
Research Reveals How Dealerships Optimize Their Digital Marketing Channels
As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that...