Andrew Gordon
Sierra Toyota Recognized for Community Actions
Sierra Toyota in Sierra Vista, AZ is a small market Toyota dealership, and the leadership team understands the value of providing an exceptional...
The Principles of Leadership and Self-Deception
There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business...
The Real Value of Third Parties in Automotive
I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads...
Modernize Your Website: Treat New Cars Like The Commodity Product They Are
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While...
Diminishing Returns: How Many CTAs Should You Have?
Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products...
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict...
Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops?...