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The Big Buzz in Digital Retailing: Dealer Ultimate Milestones
Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you...
Is Your Dealership Site Ready for the New Era of Car Buyers?
People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic...
Chatbot - Friend or Foe
A chatbot is exactly what it sounds like: A robot that managesyour conversations. The bot simulates a human-like interaction to give shoppersthe...
“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
You may have heard of the motivational sales phrase, "always be closing." But, when it comes to handling internet sales leads, dealerships really...
Carvana Has Nothing on You
According to a recent Cox Automotive study, 83% of consumers want to start their car buying journey online. Given the growth of digital shopping...
Three Digital Ways to Convert After-Hours Leads Into Sales
Your dealership hours might be 9-to-5, but your customers’ lives are 24/7. Car shopping happens everywhere — in line at the grocery store, sitting at...
Should Your SEO Be Outsourced?
Automotive SEO is complex, period!! Yet, most dealers will make the mistake of trying to perform SEO themselves rather than hiring a professional for...
Google My Business: Expert SEO Tips for Auto Dealers
Today your dealership needs every advantage and a strong locally-focused SEO strategy is more important than ever. One key way to drive organic...