USP
How the Value of a Lifetime Warranty Beats Price Every Time
Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...