unique selling proposition
Your Plan B in the Middle of a Rising Tide
Contrary to popular belief, our industry did not crash and burn during the depths of the pandemic recession. As an industry, we found new ways to...
Your Dealership's Not So Secret Marketing Weapon
If you own, say, a Ford store, the new Fords you sell are exactly the same as every new Ford sold by every other Ford dealer. The manufacturers come...
How the Value of a Lifetime Warranty Beats Price Every Time
Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...
Increase Profits By Enhancing Your Culture Instead of Lowering Your Prices
By now, most dealerships have their 13-month financial statement in the books, and many dealer principals and GMs are saying, “We sold a lot of...
Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...