articles tagged
Social Media
Four Ways to Create a Fire Hose of Branded Content
I've been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles...
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling"...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...
Car Dealers Must Monitor the Social Web to Remain Competitive
After perusing the data contained in a recent customer survey report from by J.D. Power and Associates and NetBase, my conclusion was that younger...