articles tagged
service marketing
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...
Service: Now Is the Time for Dealers to Get Serious
Dealerships collectively write up more than 315 million repair orders annually — nearly 10 times the transactions of new and used vehicle sales...
Personalized Marketing of Vehicle Service—the Better Way Forward for Dealers
With market competition increasing, it’s time to reexamine the current approach to service marketing. New technology is enabling dealers to develop...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...