sales staff

Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of...

It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...

You probably have heard of the Seven Car Club theory if your dealership onboarding involves watching and learning from the comical 1990s-style...