articles tagged

sales leads

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What Is the True Price of a Lead?

The question of what is the true cost of a lead can be answered by different people in many different ways, but here we’re going to use the...

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A Look Back at Automotive Retail in 2017 Reveals the Path Forward for 2018

When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales...

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Going Digital Doesn't Mean Giving Up the Personal Touch

The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online...

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7 Steps to Get Millennials Into Your Dealership

Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...

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