articles tagged
retention
How To Handle A Customer Dispute Like a Pro: Part 1
"The only difference between an ordeal and an adventure is your attitude," states the recent, popular internet meme I encountered, and I agree....
Harmful Dealership Advertising: The Lollipop 1 Model
Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates...
Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide...
How Bundling Retention Incentives Benefits Dealers and Consumers
Does customer retention have a place in a market shaped by ridesharing, subscriber services, pod cars, autonomous vehicles, Carvana and DriveTime,...
Don't Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget...