pre-owned vehicles
The Chip Shortage Is Coming! Is Your Used Inventory Ready?
By now, the entire industry and many consumers have heard about the chip shortage ready to hit automotive showrooms about the time our summer kicks...
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...
8 Tips to Consider Before You Drop the Price...
Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount...
What Are the Potential Impacts of Steel and Aluminum Tariffs on Dealers?
President Trump’s recent tariffs on steel and aluminum imports have posed serious drawbacks for the automotive industry, particularly for car...
Kelley Blue Book Joins the Vin-UP Automotive Service Vehicle Equity Program
Asbury Park, NJ — June 19, 2018Automotive dealer service customers can now be instantly informed of a vehicle’s value, thanks to service valets and...
Acceleration Awards Winner Spotlight: Rapid Recon
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...
Strong Sales + High Inventory: A Great Opportunity for Your Used Lot
Looking at the abnormally good auto sales this past February, it's safe to say that it doesn’t matter what time of year it is, consumers just want a...