mobile marketing

Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...

Auto buyers consider many factors, both logical and emotional when they’re determining whether or not they will purchase a vehicle. Outside of the...

The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...

It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels...

Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...

Millennials, consumers under 35 years old, are changing the landscape of the automotive industry, but new DMEautomotive research reveals that these...

Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...

From sales to service and everything in between, dealers across the U.S. are feeling the results of a successful mobile marketing strategy. Mobile...

In the fourth quarter of 2013, Google announced that phone calls would count for conversions. No big deal, you say. Well sure, the conversions...

With all the talk about mobile and mobile apps, you’re probably pumped, ready to jump head first into this new era of automotive marketing. Well,...

Mobile has shifted from a single channel of communication to an entire platform specifically designed for powerful real time, customer engagement,...

Although it wasn't called it at the time, the first smartphone to come to market was the IMB Simon in 1993. The Simon was the first phone to...