articles tagged
millennials
Why Brand Loyalty Must Be a Priority for Dealers in 2018
Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...
The Secret to Recruiting Superior Millennial Employees
Millennial employees now make up a huge percentage of the American workforce — and that number is growing. Experts estimate that by 2025, as much as...
I'm a Millennial: Here's How I Want You to Sell Me a Car
I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...
4 Steps to Gear Up Your Marketing Strategy for Baby Boomers
The automotive industry requires a particularly diverse strategy in cross-generational digital marketing, needing to appeal from baby boomers to...