articles tagged
lifetime warranty
How the Value of a Lifetime Warranty Beats Price Every Time
Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...
Get Ahead By Putting Your Customers First
Enterprise Rent-a-Car founder Jack Taylor had a simple philosophy: “Take care of your customers and employees first, and the profits will follow.”...
Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program...
Focus on Your Customer's Satisfaction Instead of Low Price
Success in the car business depends on a combination of important factors. One factor is profit, and profit is dependent on moving the focus of the...