articles tagged
in-market shoppers
A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...
Targeting In-Market Shoppers with Big Data
In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...