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Fight Inventory Bloat By Using New TV Advertising Attribution Techniques
It’s a reality of retail that at some point in the year, every seller will have an outdated or slow-moving product. For auto dealers, that inventory...
How Geofencing and Location-Based Targeting Increase Leads
Historically, automotive dealerships have relied on traditional advertising to connect with their local clientele. But with the recent proliferation...
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
How Google Analytics Help You Assess Vendor Performance
Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...
Beware the Automotive SEO Snake Oil
Is your SEO company really moving the needle for you or are they selling you snake oil? I have watched a lot of dealers spend a lot of money on...