articles tagged

Gen Y

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How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...

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The Secret to Recruiting Superior Millennial Employees

Millennial employees now make up a huge percentage of the American workforce — and that number is growing. Experts estimate that by 2025, as much as...

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I'm a Millennial: Here's How I Want You to Sell Me a Car

I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...

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