digital advertising
How To Create More Efficiency In Your Advertising Strategy
While a showroom may be full of shoppers and potential leads, dealers shouldn’t cast their advertising to the side. The market for consumers is ever...
A Revealing Look At Dealership Homepage Banners
The emphasis many dealers place on creating homepage banners is a glaring example of the industry’s failure to communicate changing consumer...
Digital Advertising & Marketing Technologies are Helping Dealers Acquire Inventory Entering 2021
Experts believe sales of new vehicles will close 2020 down approximately 15%, which would mark one of the industry's worst annual declines since at...
Now Is Not the Time to Pause Marketing Spend
Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new...
How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line...
Digital Marketing: Don't Count Your Clicks Before They Hatch
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...
7 Steps to Get Millennials Into Your Dealership
Millennials are arguably the most valuable consumers you could ever hope to do business with. They’re part of the largest generation in the United...
5 Ways Smartphones Have Changed Automotive Digital Marketing
To understand how smartphones are impacting automotive digital marketing, first look at why. According to a 2015 study by Pew Research Center, more...