articles tagged

digital

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How the Preferences of Millennials Will Shape Auto Sales in Late 2018 and Beyond

The U.S. auto industry will continue to face transformative hurdles through the end of this year and into next, and marketers are being tasked to...

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Fight Inventory Bloat By Using New TV Advertising Attribution Techniques

It’s a reality of retail that at some point in the year, every seller will have an outdated or slow-moving product. For auto dealers, that inventory...

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7 Ways to Get Your Team On Board When Implementing New Technology

The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has...

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