data
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...
MBTN Solutions Launches Easy Numbers-Driven Reporting for Auto Dealers, Focusing on Core Operational Areas for Success
Pleasanton, CA — August 29, 2018 — MBTN (Manage by the Numbers) Solutions, a market innovator that helps dealers turn raw data into actionable...
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
Tapad Partners with Freckle IoT to Enable Cross-Device Offline Attribution for Brands
New York — December 6, 2017 — Tapad, the leader in cross-device marketing technology, and Freckle IoT, the global leader in multi-touch, offline...
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...