articles tagged
customer relationship management
The Ripple Effect
Recently I attended the Annual Industry Summit in New Orleans. About a week before my flight, I received an email from Southwest announcing the...
5 Techniques to Fine-Tune Your Dealership CRM
Ask a handful of people in various roles at a typical dealership what customer relationship management (CRM) means to them, and you’ll get a variety...
How to Spot the Red Flags in Your CRM System
Dealerships are taking a good first step in generating leads and sales when they decide to invest in a CRM. Just like any tool, however, a CRM system...
Don't Neglect the Relationship Part of Your Dealership CRM
Do you remember what your CRM does? If you say it’s for tracking ups, leads, sales, and customers, of course you’re right, but we sometimes forget...
Use CRM Training to Build a Staff of Winners
It’s an all-too-familiar story. A dealer realizes his sales staff needs a CRM — which, in my opinion, is the most important tool for a car...