Customer Experience
Is RELEVANCE a part of your dealership's internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and buying patterns...
Answer These 4 Questions & Increase Sales
It takes more than great prices and great products to win over customers today! The number one opportunity in your business right now lies in...
Everybody is Your Friend, You Just Haven't Met Them Yet
I was leaving my building in downtown Denver, heading to the dealership in Boulder this morning and I was thinking to myself how grateful I am to...
Sales Opportunities Start… In Service?
It might sound counterintuitive, but one of your best ongoing opportunities for boosting dealership sales lies in the Service department. Consider...
The Ripple Effect
Recently I attended the Annual Industry Summit in New Orleans. About a week before my flight, I received an email from Southwest announcing the...
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as...