content marketing
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
Social Media Strategy: Top Performing Storytelling Posts
"Storytelling" is all the rage on social media right now amongst professional marketers. The truth is, this is nothing new. Before "storytelling"...
Why Your Dealership Needs To Actually Use Your Blog
If you want to keep a secret, secret... If you'd rather not air your dirty laundry in public... If you don't want anyone ever to find out what you...
Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing. As of...
5 Steps to Automotive Digital Marketing Success
The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...
Avoid Digital Marketing Mobilegeddon By Using Quality Content
If your website traffic has plummeted since April 21, you’re not alone. As a direct result of Mobilegeddon — the name the media gave Google’s recent...
Four Strategic Uses For LinkedIn
"LinkedIn? That's that website where you post your resume and connect to your coworkers and old school buddies, right?" If your estimation of...
Five Expert Insights on Content and Mobile in 2013 and Beyond
For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing...
Four Concepts to Grasp in Copyright and Content Marketing
If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...