consumer behavior
Smartphones Becoming an Essential Marketing Avenue
Among the many ways that COVID-19 has changed our lives is the rapidly rising profile of the smartphone as an automotive marketing and selling tool....
How COVID Is Reshaping Car Shopping and What It Means for Your Dealership
When Covid came crashing onto the scene at the start of 2020, it brought disruption across almost every industry, including automotive. Dealerships...
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the...
Consumer Behavior Study Upends Common Misconception That the Vast Majority of Online Shoppers are Ready to Buy
Indianapolis — August 8, 2018 — PERQ, experts in online consumer engagement and shopping behavior, has released new analysis of consumer...
Why the Customer Experience Is at the Center of Auto Retail Disruption
Automotive retail is one of the most competitive consumer markets, with customers buying more vehicles than ever before in recent years. For dealers...
Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback
The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate...
3 Ways Your Dealership Can Tap Into Customer Emotions
Shoppers have more options today than ever before. Technology makes it possible for everyone to shop around to their hearts’ content, so brand...
To Stay Ahead of Today’s Smart Buyers, You Need to Be Smarter
Today’s customers are smart . . . possibly the smartest they’ve ever been. They live in smart homes, wear smart watches, and use smartphones. Their...
How Advertising That Sticks Out Draws Consumer Attention
As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...
The Consumer Journey Is Your Opportunity to Seize Greater Yield
Our evolving cross-channel reality has transformed automotive sales — at once making what we do more complex, but also potentially more abundant....
Fuel Your Digital Marketing With Seasonal Data About Consumers
Seasonality remains an important factor for automotive marketers, with car sales hitting their peak during spring and fall while declining in the...
Cars.com Releases 2017 Year in Review
Chicago — December 7, 2017 — Millions of consumers spend time on Cars.com (NYSE:CARS) each month to shop, research and validate automotive purchase...