competitive advantage
5 Ways to Put Reliability at the Center of Your Store’s Success
On the old classic TV show "Lassie," Timmy never fell down a well, contrary to popular belief. But viewers knew if Timmy did, he could rely on Lassie...
How to use Dynamic Photo Overlays: Set Your Dealership Apart from the Competition
‘Tis always the season for a sale. Most of us who work in the retail industry recognize that any time of year there is a reason to have a sales event...
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict...
How the Value of a Lifetime Warranty Beats Price Every Time
Warren Buffet once said, “Price is what you pay. Value is what you get.” The distinction is one of great importance to car dealerships, and it’s why...
Get Ahead By Putting Your Customers First
Enterprise Rent-a-Car founder Jack Taylor had a simple philosophy: “Take care of your customers and employees first, and the profits will follow.”...
Pricing: No One Wins a Race to the Bottom
If the extent of your future marketing plan and strategy is to see how much money you can lose advertising both new and pre-owned vehicles below your...
Professional Networking as a Competitive Advantage for Car Dealers
Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the...