car dealership marketing
Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in...
Introducing Google Analytics 4: New Tracking & a New Way of Thinking
Long the industry standard for measuring digital advertising, Google Analytics launched a significant update recently. More than an update, GA4...
OTT Advertising: Auto Retailers & Agency Partners Find New Car Shopper Connections
Today's online ecosystem offers an ideal medium for the delivery and consumption of many advertising formats. Unlike traditional television, the...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
8 Tips to Consider Before You Drop the Price...
Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount...
Is Bad Translation Technology Keeping You From Connecting With Spanish-Speaking Customers?
Nearly 40 million people in the U.S. speak Spanish as their primary language. Although about half of them also consider themselves to speak English...
The Client Command Platform Wins 2018 AWA for Marketing Automation Platform
Cumming, GA — March 26, 2018 — Client Command, the automotive marketing leader in turning active shoppers™ into real customers, is excited to...
There's No Such Thing as Giving Too Much Information to Prospective Buyers
As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information....
Digital Air Strike Acquires Intelligent Messaging Platform, Path Chat
Scottsdale, AZ — March 21, 2018 — Digital Air Strike, the leading social media, reputation management, and digital engagement company, today...
Singlethread Texting Service Results in Nearly 300% Higher Customer Pay Revenue
Detroit — March 20, 2018 — Singlethread, the industry-leading text messaging platform that helps dealerships generate more customer-pay per service...