articles tagged

car dealership ads

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Dealer Marketing: Embracing the Future Facebook Ecosystem of Today

The title may have seemed confusing. If we’re going to take a dive into a future ecosystem, how can it also be available today? The answer is simple:...

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A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer

If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...

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5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video

Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back...

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How Advertising That Sticks Out Draws Consumer Attention

As an auto dealer, you notice dealer advertising more than the average consumer. When you see an ad in the newspaper, online, on television, or hear...

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Dealers and the New Art of the Transaction

The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of...

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Social Media and SEO Give the Best Return for Automotive Marketers

Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...

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3 Ways to Create Better-Performing Print Ads

Newspapers, magazines, and sales booklets across the country are filled with advertisements for auto dealers, and it’s a strange fact that nearly all...

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4 Signs it’s Time to Hire a PPC Professional

In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses...

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How Dealerships Can Use PPC To Build Brand Awareness and Exposure

These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your...

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Five Google Adwords Reports Auto Dealers Must Know

Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...

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The Truth About Online Advertising

Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite...

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