articles tagged

buying journey

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Why Brand Loyalty Must Be a Priority for Dealers in 2018

Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...

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How Behavior Prediction Technology Benefits Dealerships

For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...

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How Dealership Tools That “Play Nice” Together Engage Buyers

As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates.As an adult, you automatically play nice with...

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Why Lead Attribution Matters in a Crowded Digital World

When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools,...

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