articles tagged
buying journey
Why Brand Loyalty Must Be a Priority for Dealers in 2018
Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
How Dealership Tools That “Play Nice” Together Engage Buyers
As a kid, you were probably told at some point to “play nice” with siblings, cousins, and classmates.As an adult, you automatically play nice with...
Why Lead Attribution Matters in a Crowded Digital World
When it comes to digital marketing, attribution is a major priority across industries. And in an automotive space overcrowded with digital tools,...