big data
5 Things Dealers Need to Understand About Big Data
With the NADA Show 2018 in Las Vegas a mere matter of weeks away, two words dealers are probably hearing a lot — and will hear much more often at the...
What Information From Big Data Actually Helps Dealerships Sell Cars?
With the world swimming in big data and dealerships looking for any marketing advantage they can get, what data actually works? Having provided data...
Take Your Website to the Next Level With Data Integration
Last year, Mobilegeddon rocked the automotive retail industry. Google’s Panda search algorithm — developed to improve users’ browsing experiences,...
Targeting In-Market Shoppers with Big Data
In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...