automotive retail
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Connected Car Helps Drive Automotive Retail Consolidation
It’s no secret that significant consolidation of automotive retail is underway. Every week, Automotive News reports additional acquisitions by the...
The Automotive Retail Shift
The automotive industry on the retail side has been seeing some nice profitable shifts in recent months. Here we are in the hottest-selling part of...
A Time-Lapse of Automotive Retailing & the BDC as We Know It
Remember the days when internet leads were coming in by fax just like the daily lunch specials from the local pizzeria still do? Those were the days...
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
Your Mindset will Determine Your Outcome
There are two perspectives that we can take away from this pandemic. We can grow from a positive opportunity or succumb to a perceived threat....
Everything has Changed, FOREVER! The Post COVID-19 World of Automotive Retail
The world’s great philosopher Mike Tyson said it best: Well, we all just got punched in the mouth. As a business, we had plans to become more...
Modernize Your Website: Treat New Cars Like The Commodity Product They Are
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While...
Profitability: Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian –...
Affinitiv Completes Acquisition to Create a Full-Service Automotive Marketing Platform
Chicago — September 17, 2018 — Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises. Affinitiv, an industry-leading...
4 Things Automotive Retail Can Learn From Best Buy
Remember your last trip to Circuit City? You know, the store where service is state of the art? If that slogan means nothing to you, you’re either...