automotive industry
How Dealers Should Handle COVID (Co-author Kristina Vaquera)
Another article about COVID-19? Ugh! Snap! And oh, my! Employers everywhere are tired with having to handle this additional burden to running their...
Dealers Will Soon Have More Choices for Connected Car Services
In past articles, I've touched on the many services that dealers can expect from Connected Car technology. Some of these have included vehicle...
4 Reasons Why Industry Awards Are Marketing Gold — and How to Leverage Them
As a business leader, you understand the importance of recognition. It's not just that it feels good to be celebrated for your hard work and...
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of...
Remember to Be Human
The amount of work thrust upon the contemporary Internet agent has increased dramatically over the past five years. It’s not enough to simply email...
Mining for Advantage at NADA
I love attending NADA — and NADA in New Orleans especially. I love the food, the jazz and the atmospheric feel of New Orleans. I also enjoy seeing...
What Can We Learn from this Election?
So what did we learn from this past presidential election? And no, this is not an article about whose politics best suit the needs of our country....
The Revolution of Mobile Apps in Today’s Automotive Industry
Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...