auto showroom
Dealership Inventory Crisis: Marketing Lessons From the COVID-19 Crisis
It’s obvious that fluctuations in inventory are going to dominate the automotive narrative for the rest of 2021. And while it seems like we’ve just...
Recommit to Learning: Three Tactics for Your Defensive Playbook
The crisp autumn air, and the changing color of the leaves, always make me think of football. Fall is the time when many sports fans come to life....
Today’s Consumers Shop Differently—Dealers Need to Change Too
Today, search engine marketing (SEM) represents 55% of the typical dealership’s total ad spend. Yet, dealers are not getting the results they want....
Has Any Customer Ever Said They Wanted to Buy this Way?
It’s been over 20 years since I was a car salesman. I loved being a car salesman, and I was good at it. Still, I left the business. One reason that...
Opportunity Selling is for Every Dealer!
Opportunity selling, a variation of data marketing, can sell cars for dealers of most any dealership. The determining factor is compelling...
You Can Handle the Truth
Objections are as much a part of your job as they are for any judge in a courtroom. For sales pros, they’re the reasons customers don’t want to...
Avoid Love at First Sight When Hiring Automotive Salespeople
It’s a challenge every car dealership is familiar with: salespeople who make a great impression during the hiring process but fail to deliver once...
The Showroom Shuffle
Was it really all that long ago that “The Macarena” swept the world by storm and people were performing it everywhere? Of course, that was before...
Service is Your Best Showroom
The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...
Is Your “Open Floor” Showing Potential Customers the Open Door?
Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...
Your Technology Doesn’t Sell Cars, You Do!
In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...
Q & A with Test Drive Generator
Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...