articles tagged

authenticity

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How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners

Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the...

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Why Brand Loyalty Must Be a Priority for Dealers in 2018

Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently...

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