AI
How Artificial Intelligence is Improving the Auto Dealership
A survey done by CDK Global highlights the automotive retail market shift toward Artificial Intelligence (AI). More than half of the survey sample...
Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail reinvention and...
What Will Automotive Retailing Look Like in 2030? A future perspective on the possible & probable scenarios
Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research,...
Separating the Real Shoppers From the Window Shoppers on Your Dealer Website
Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...
Why Automation Is Like Fine Wine - and the Data Thereto
We all know that unlike most things, wine gets better with age. This is because of a complex chemical reaction among sugars, acids and substances...
The Pandemic's Ripple Effect: AI Marketing Tech Trumps Traditional Marketing Agencies
With millions of consumers turning exclusively online in the recent months, dealerships were forced to acknowledge their aging digital...
Chatbot - Friend or Foe
A chatbot is exactly what it sounds like: A robot that managesyour conversations. The bot simulates a human-like interaction to give shoppersthe...
Why Automating Your Google Ads is the Future of Your Dealership
It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying...
Why Your Ad Budget Should be Optimized by AI and Not Humans
For a long time, we all feared that machine learning and AI would take our jobs, diminish work, and leave us unemployed. But we’re over that. Now,...
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth...
How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an...
Lead Provider Awards 2018 Winners
Conversica, the leader in conversational artificial intelligence (AI) for business and the only provider of AI-driven lead engagement software for...