articles tagged

ad spend

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The Importance of Reviews in Your Google AdWords Strategy

In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to...

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Now Is Not the Time to Pause Marketing Spend

Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new...

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Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant,...

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New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaign

New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key...

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