- Dealer Marketing Magazine

Miami — January 23, 2018 — Christy Roman, founder of Women in Automotive and president of NOW Digital, will speak at the inaugural Agent2021 in Miami on January 24. Held at Miami’s Hard Rock Stadium, this first-of-its-kind conference brings together agents and business owners in four major industries — real estate, automotive, insurance, and travel — showing them innovative ways to digitally drive their businesses.

The concept for the combined conference comes from digital-first marketer Gary Vaynerchuk. Experts from digital media’s most successful platforms and brands from around the country will discuss digital and social media-driven tactics and strategies that attendees can deploy immediately to grow their companies.

Roman, one of the country’s most respected female leaders in the automotive industry, headlines a panel titled, “Borrowing Equity: Influencer Marketing for the Auto Industry.” “I’m thrilled to be part of a progressive conference that places such an emphasis on driving digital business,” said Roman. “Online advertising strategies are so unique and non-traditional that many businesses do not know they are missing out on big opportunities. This is a chance for major industry attendees to learn a lot in just one day.”

Roman is the founder of Women in Automotive. WIA is a well-respected collection of industry leaders focused on empowering and developing women in the automotive sector. Its mission is to assist the automotive community on recruiting, retaining, and developing female employees and leaders.

She also founded her own company in 2009. NOW Digital is a different kind of digital agency, covering all the basics and much more. In addition to online graphic design, Website updates, e-mail marketing, social media and reputation management, NOW Digital helps automobile dealers manage all their digital assets while ensuring advertising dollars are being spent wisely.

Its unique “90 Days from NOW” program provides comprehensive digital marketing and best practice strategies. NOW Digital became part of the JKR Advertising & Marketing family in November 2014. JKR is one of the most recognized automotive-only advertising agencies in the country, delivering all aspects of dealer advertising including market analysis, creative, radio, TV, digital, print and public relations. www.jkradvertising.com