Mining for Advantage at NADA

I love attending NADA — and NADA in New Orleans especially. I love the food, the jazz and the atmospheric feel of New Orleans. I also enjoy seeing our clients, and meeting new dealers.

Much of what the city of New Orleans offers is, of course, outside the walls of the New Orleans Ernest N. Morial Convention Center. Inside, though, dealers will find a plethora of ideas for improving dealership sales, F&I, service, body shop and accessory department operations. Dealer Marketing Magazine readers who have been following my columns over the last year know that my forte is helping dealers increase car sales, in a profitable and easy manner.

I help to introduce data mining strategies that uncover a wealth of sales opportunities waiting to be discovered and harvested. These reside in virtually every dealer’s customer database, and are richly productive. Since this strategy can be — and is — so remarkably successful for many dealers, it may cause others to approach this technology cautiously. Some dealers wonder if the advantage is too good to be true; entrenched in tradition, they believe the only way to sell cars and service is in the showroom and on the drive; others say they already do this through their CRM.

Some think it seems too simple or too easy, therefore it cannot be effective. We hope to persuade those dealers otherwise while they’re at NADA. The convention is a terrific opportunity to explore how data mining and in particular the unique AutoAlert approach helps dealers sell more cars at better margins, and increase service, to existing customers. Dealers report using AutoAlert results in numerous profit centers key to any dealer’s bottom line.

• “Automaker programs are excellent ways to build loyalty, however Boardwalk’s consistent customer follow up using AutoAlert helps us to be first to present customers the opportunity to buy or lease here again so we keep them in the Boardwalk family,” notes Gwen Denard, client portfolio manager, Boardwalk Auto Mall, Redwood City, CA
• “I’ve been in this business for 31 years, and I sure wish I had AutoAlert in the ‘80s when I was selling,” says Rob Roy, general sales manager for Draper Chevrolet, Saginaw, MI. “AutoAlert is a proactive sale, a unique process to help us get customers back into the store before they even realize they might be in the market for a new vehicle.”
• “This strategy helps us to easily identify among our existing customers those to whom we’d like their trade and we’re then able to offer a newer model for about the same money. Nine times out of 10 we sell them a car, which averages about 100 to 124 additional units sold a month to our existing customers,” notes Antony Chandler, Sales Manager, Fletcher Jones Motorcars, Newport Beach, CA.

I invite you and your dealership team to stop by the AutoAlert NADA exhibit, #5227 and talk. We will be offering demos of our patented AutoAlert opportunity-selling strategies solution hourly. Our sales and support teams will answer your questions. Stop in to experience our newest selling tool, a mobile app.

This new AutoAlert app for iPhones and Android devices lets you and your staff access and use AutoAlert’s opportunity-discovery selling advantage whether with a customer in the service drive or out on the lot. We hope to make this year’s NADA most profitable for dealers who want to know more about how data mining strategies can help grow their business.

Boyd Warner is CEO of AutoAlert®, Inc. (www.autoalert.com), the most advanced lead generation solution available on the market today. Contact him at bwarner@dealermark.com.