Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners

Artificial Intelligence (AI) has taken center stage. It's not just a buzzword but a fundamental shift in how dealerships can engage with their community and customers, especially on social media platforms. The power of AI lies in its ability to transform vast amounts of data into meaningful insights, streamline marketing operations, and bring a personal touch to customer interactions at scale.

AI is like having a super-powered marketing assistant that helps you to craft content that resonates, engage with your audience effectively, and optimize your strategies in real-time

Using AI prompts in dealership social media marketing can significantly streamline your workflow and enhance your content strategy. Not to mention, save you a heck of a lot of time.

It's crucial to navigate this space thoughtfully to avoid pitfalls that could tarnish the dealership’s image or alienate your fans and followers.

It’s easy to make mistakes when using anything new, and the answers AI provides can be wrong. Take precautions when using AI for this reason.

• Resist the urge to simply copy and paste, especially the emojis AI often uses. It’s a dead giveaway that you’re using AI.
• Don’t over-rely on generic answers that aren’t tailored to your specific customer. One word I see often in AI results is “delve.” Nobody uses delve in everyday conversations so if you get that response, use another word.
• Always verify any data or car business specific details before you post.

I've been using AI for over a year now. It was slow going in the beginning as I learned what I needed to do to get the best results (and I continue to learn).

AI tools have improved a lot in the last year and detailed, specific AI prompts remain the key to obtaining the best outcome.

I use AI for inspiration on blog posts, website copy, reimagining calls to action, email copywriting, social media ideas, and generating content ideas. Here are the platforms I've used so far:

• ChatGPT4.o (pronounced “four point oh”) (paid version $20/mo, 3.5 version is free)
• Claude (free and paid version $20/mo)
• Plugins for ChatGPT4 (yes, you can add plugins for all sorts of things including research PDFs). The plugin I like the best is Prompt Perfect - it helps you write prompts! It’s $20/mo.
• Perplexity (a great search tool that serves results often better than Google)
• Dall-e (comes with ChatGPT4.o. It’s an image creator, although I don’t recommend it for most situations because it’s just not ready)
• Midjourney (for images, better than Dall-e in many cases)
• Audience Builder Social Growth Tool. Specific for social media content.

If you (like many people) are apprehensive about AI and/or not sure exactly what it can do, or even if it's good for your store, I'm here to set your mind at rest and give you some tips from my journey so far.

My first tip is to refrain from avoiding AI, and instead start slow, be inquisitive and know that this tool is going to save you time in so many ways, you're literally not going to believe it.

Today, I'm sharing just one focus area of what I've learned: How to craft AI prompts to enhance your social media marketing.

Master 10 Social Media Marketing Areas: Top AI Prompts for Beginners

Diving into AI can be intimidating, especially if you're just starting out. To ease into this transformative journey, here are ten beginner-friendly AI prompts that can elevate your social media marketing game:

Creating a Social Media Strategy

• “Create a three-month social media strategy for a BMW dealership in Los Angeles. The company is active on Facebook and Instagram.”
• “Develop a content strategy to increase followers for [Dealership Name] on [social platform]. What metrics should we track to measure social media success? How often should we post? What type of content should we focus on?”
• “Summarize the common interests of [car buyers, service customers] to refine our content strategy.”

Content Generation & Enhancement

• “Create engaging post ideas that align with the current trends in automotive retail.”
• “Create 10 questions that car buyers ask and need answers to before they purchase a vehicle.”
• “Create a post that explains the benefits of [product/service] for [target audience: car buyers or service customers]”

Personalized Engagement

• “Write a post that offers [number] helpful or time-saving tips for car buyers related to trading in their vehicle.”
• “Craft personalized responses to frequently asked questions in these comments or direct messages.” [paste in comments or direct messages]
• “Suggest improvements to increase the engagement of *this specific post* [paste the post copy]”

Visual Content Creation

• “Analyze this social media graphic and provide improvements to increase engagement.”
• “Propose creative video ideas that demonstrate the use of [Product/Service] in everyday life.”
• “What are some visually creative ways our dealership can better showcase our products on social media?”

Hashtag & SEO Strategy

• “Generate a list of 10 trending and relevant hashtags for a post about [specific topic or event] targeted at [car buyers, service customers].”
• “Optimize these post captions with keywords to enhance visibility and reach.” [paste in the post captions]

Chatbots for Customer Interaction

• “Create a chatbot script to guide users through common queries about [Product/Service].”
• “Evaluate chatbot conversations to identify areas for improvement in automated customer service.”

Ad Campaign Management

• “Generate variations of ad copy for testing different messages and calls to action.”
• “Analyze this ad graphic and provide improvements for better results.” [upload the graphic] Note: Only the paid versions of the GPTs I mentioned earlier will allow uploads.
• “Analyze this ad campaign performance and recommend adjustments for budget allocation and targeting.” [upload Google ad campaign details]

Competitive Analysis

• “Track competitor social media activities and summarize key strategies and content trends.”
• “Identify gaps in our social media strategy compared to competitors and suggest actionable steps.”

Email Integration with Social Media

• “Design email content that complements our social media campaign for [Product/Service].”
• “Automate the process of sharing top-performing social media content in our newsletter.”

Predictive Trends Analysis

• “Forecast upcoming trends in the retail automotive industry based on social media conversations and engagement patterns.”
• “Pinpoint potential viral content ideas based on the analysis of trending topics and audience preferences.”

Starting with these prompts, you can gradually explore the vast capabilities of AI in social media marketing

Remember, the goal is not to let AI take over your marketing but to use it as a tool to enhance your creativity, efficiency, and connection with your audience.

As you become more comfortable with AI, you'll find that it's an invaluable ally in crafting dynamic, engaging, and highly targeted social media strategies.

The future of social media marketing is not just about being present; it's about being present in a way that's uniquely tailored to your audience, and AI is here to help you do just that.