- Dealer Marketing Magazine

Foothill Ranch, CA — March 7, 2018 — eLEND Solutions™, specialists in online and in-store finance and "deal-making" solutions for auto dealers, today announced they are building out their sales team with two proven auto finance sales leaders. Joe Peterson has joined as Chief Sales Officer and Flory Hunsaker as Regional Sales Director.

Together, they will lead the formation of eLEND’s national sales team to fuel the roll-out of the company’s upcoming next-stage F&I solution. The new solution, which helps dealers complete profitable deals in record time, while reducing the costly loan rewrites that plague even the most experienced Sales and F&I Managers, will launch into the market in Q2. “I call Joe and Flory the ‘dynamic duo’ — they come to eLEND after working together to build a huge and successful portfolio of over 9,000 dealer customers,” said Pete MacInnis, CEO of eLEND Solutions.

“They will be instrumental as we usher in this exciting new phase in our growth. Their deep experience in both the auto retailing and financing space, and impressive past successes, perfectly position them to bring our innovative new products and services to market.” In an environment where customers are hyper-sensitive to time and hassle — and are demanding quick approval for financing — the challenge is to eliminate process dead zones, streamline the experience and, importantly, reduce cost to the dealer.

Peterson and Hunsaker are building a sales team that will help retail professionals simplify this all-important part of the car buyer’s journey with products that crunches millions of pieces of data into a user-friendly platform, without sacrificing profit or losing lender relationships.

With an average of 13% of contracts being rewritten, it’s a key issue and a significant cost risk to dealers and their finance sources.

“Joining eLEND Solutions to help dealers bridge the gaps in the current auto finance process and simplify what is currently an incredibly complex and inefficient process is an opportunity I deeply relish,” said Peterson. Peterson’s career spans 30-plus years in the automotive brand, retail and finance space.

During that time, he has held key leadership positions with companies such as Gateway One, Reynolds & Reynolds, and Capital One, among others. Each opportunity has brought with it a chance to expand his expertise, and bring to bear a management style based on a results-driven approach to problem solving. Peterson has been especially known for his ability to use trend-based market analysis to boost market share and revenue. He is widely known as a customer-first advocate who puts his focus on developing a positive rapport through solid business relationships.

“We’re excited to help bring forth the next chapter of eLEND Solutions to dealers and can’t wait to show customers what we have in store for the future of automotive retail and lending: from innovations in workflow and decisioning to streamlining the process of making the best match between customer and lender,” added Hunsaker.

Hunsaker brings 25-years of experience in the automotive lending industry, including a decade at Gateway One where she rose through the ranks based on her excellence in sales, new market development and leadership. Most recently, she served as Regional VP, Southwest states and built a highly success sales team with over $80 million monthly in loan originations.

Goal-oriented and visionary, among her many achievements at Gateway One were creating its first employee training program, developing and managing a credit/sales team for mega dealer groups and helping generate significant metrics improvements across the company’s sales initiatives.

“The scientific approach that eLEND Solutions brings to such challenges is the reason we joined this team — and what makes the company a key transformative player heading into the future,” concluded Peterson.

About eLEND Solutions

eLEND Solutions is a privately held automotive technology company specializing in online and in-store credit, finance and ‘deal making’ solutions designed to create a more efficient, faster moving Sales and F&I workflow that helps dealers sell more cars in less time, improve profitability and increase customer satisfaction. For more information, visit www.elendsolutions.com.